Hey loves! Here are 6 tips to make sure you're hiring a florist that will put your mind at ease, and make sure your wedding flowers are simply perfect!
1. When meeting with a florist, trust your gut. The most in-demand florists are designing multiple weddings almost every weekend of the wedding season. They’re coordinating with farms and wholesalers to procure flowers and greenery, keepin’ things fresh, gathering materials, and executing their clients’ vision. They break through unpredictable barriers like inaccurate or malnourished flower orders, inclement weather, traffic congestion etc. It’s a full-time, full-throttle industry. If your florist isn’t knowledgeable, proactive or organized, the likelihood of your florals being absolutely perfect for your wedding quickly diminishes. Consider bringing a list of questions to ask a prospective florist when you meet with them. Ask their opinion on a design issue, ask where they source their flowers from, ask how many florists are on their team or ask for a recommendation for another vendor. If you doubt about their ability to execute your vision, maybe speak with another florist.
2. Don’t put much weight on floral awards. Cutesy floral awards are a dime a dozen, so don’t put much weight on them. Floral blogs give them out like candy to increase engagement and boost their SEO scores. Additionally, they’re often voted on, so it’s more of a popularity contest anyway. Pay more attention to what blogs have featured them and who they work with regularly. If a florist is easy and enjoyable to work with, it will show in how well they collaborate with other vendors!
3. Find florists on Pinterest and Instagram. The most passionate florists will link their social media posts to their features in online blogs and publications. They love taking pride in their work and sharing it with others. As long as the florist has a history of their ability to design your style, and they’re located nearby, it might be time to reach out and have a chat. Also, using hashtags around what you’re looking for + where you are located is a really good way to find local quality florists (and other wedding vendors!).
4. Be wary of hiring your venue’s florist. Venues that either recommend or require you to use their contracted florist will often take a cut of the floral costs in exchange for giving your business to the florist. This sometimes means that not only is the florist hard up for clients, but that they will also build in additional costs to their quote to kick back to the venue. Unless you just happen to love the venues florist, shop around and get other quotes.
5. Avoid hiring friends or family. Your stress will be at an all-time high on your wedding day, and when one of your closest friends or relatives hands you a well-intentioned, but disappointing bouquet to walk down the aisle with in front of all your friends and family, you will be let down. If flowers are something that are important to you, don’t make the mistake of thinking you can’t be a bridezilla about how they turn out. Instead, save yourself the drama and hire a professional. Also don’t try to supplement your professional florists work with other complicated pieces to save money. While this may be okay for smaller things like greenery tucks or candles, it looks tacky and people notice when it’s larger things like arbors or complicated centerpieces.
6. Don’t ever buy on price. Buy on value. In other words, don’t settle. The highest dollar bride I’ve ever designed a proposal for was ready to move forward with me last summer, but I knew she was trying to save $8,000 by not using another florist who specialized in her style. Although I loved her vision, it wasn’t our brand and part of what brides pay their florist to do is to relieve their stress and anxiety. If you’re not confident your florist will put your mind at ease, you’re wasting your money. I advised her to use the other florist who specialized in her style. Floral designers want happy clients. If they know you’d be happier with someone else, don’t hesitate to pull the trigger.
THANK YOU GUYS FOR HANGING OUT WITH US!
LOVE, JOSIE AND TAY